Estudio de mercado del sector viverista ornamental en el área metropolitana sur del Uruguay

Throughout history, ornamental plants have been valued for their ability to beautify and decorate spaces, and have become an important industry worldwide. This study aims to characterize the ornamental nursery sector in the southern metropolitan area of Uruguay, in order to understand the technological tools used in the production and commercialization of ornamental plants, the training of sector workers, the number of family and non-family workers, and the commercial dynamics of ornamental species. To achieve this, a survey was applied to 55 productive units. Although the ornamental nursery sector in Uruguay generates significant employment and commercial flows, its economic importance is often underestimated in the country. The lack of organized and scientific information on this topic underscores the need to generate knowledge that contributes to the formulation of public policies, regulations, and technological, economic, and social improvements in the sector.